June 30, 2009

Day 7 of the Birkenstock 365 is upon us, ladies and gentlemen.
We’re celebrating this shortened holiday work-week by featuring pictures that are congruent with the comfort and relaxation that is inherent in both 4th of July weekends and, yes, Birkenstock footwear. Enjoy this gem, may we all look so at ease this coming weekend!
Here’s a thought, in order to scrounge up some more contributions to the Birkenstock 365 Flickr Pool I’m going to offer up a 30% off, one-time coupon to our webstore for the most original “4th of July” themed photo that includes you and your favorite pair of Birkenstock. Upload them to flickr into the pool or send them to us on our Facebook page or our Twitter account by the end of the weekend. The winner will be announced and featured on the Birkenstock Blog on Monday, July 6th. We’ll contact the winner with the details. Sound good to you?
Tread Lightly,
Aaron
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June 29, 2009

Hello again and welcome back to the Birkenstock 365!
We’re going to start off this Monday a little more “grounded” than where we left off last Friday. Worry not though, we’ll have you lifted off of the ground just in time for the 4th of July festivities this weekend.
The Flickr pool grew a little over the weekend though we’re still needing your contributions. How do you guys feel about snapping some fresh photos of your 4th of July weekend? After all, what’s a relaxing summer holiday without your most trusty, comfortable kicks?
Today’s photo looks as if it could have been taken during a nice holiday weekend. Also, it’s making me crave fresh chips and salsa, mmmmm. The colors in this one are simply awesome, keep em coming folks!
See you tomorrow, until then…
Tread Lightly,
Aaron
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June 26, 2009

Hello and welcome again to the Birkenstock 365 photo project!
We’re riding high over here at Birkenstock and we love this project! We hope you’re enjoying it as well. Today marks the end of our first week featuring your pictures on our blog. We hope to feature a different picture from our Birkenstock 365 Flickr Pool every working day of the year.
This week we featured a great shot from a poolside, a bike ride, an LOL cat, and possibly the sweetest tan we’ve ever seen. Today’s selection captures how we’re all feeling heading into what should be an excellent weekend. While Birkenstock sandals may not be able to make you fly they just might make you feel like you’re walking on air.
Think you have a feature-worthy photo? Add it to our flickr pool, send it to us through our Facebook page or post it through Twitpic and send us an @ reply through our Twitter account.
You guys have a great weekend!
Tread Lightly,
Aaron
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June 25, 2009

Welcome again to the Birkenstock 365 project, day four!
The picture we’ve selected today depicts an avid Birkenstock wearer, sans sandals. Who would have thought we’d select a picture to feature on our blog of someone NOT wearing Birkenstock sandals, clogs, or shoes!?! Fortunately we’re pretty darn certain we know the origin of this unique tan.
We’re still looking for more submissions to our Birkenstock 365 Flickr Pool so if you have any great shots of you in (our out) of your favorite pair, please add them! If you’re not on flickr you can send them to us through our Twitter account or through our Facebook page.
That should do it for now. Scroll down to see the selections for the first three days of this week and come back tomorrow to see what we’ve got in store for you. Until then…
Tread Lightly,
Aaron
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June 24, 2009

Welcome to day 3 of the Birkenstock 365!
This picture is just too cute to ignore! It speaks for itself really, this cat (Florence) has the greatest look on his face as he toys with these Madrid’s. Scroll down to look at our selections for days 1 and 2. Think you have a feature-worthy photo? Add it to our flickr pool and see if we select it.
Tread Lightly,
Aaron
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June 23, 2009

Good afternoon, folks! Here’s our selection for day 2 of the Birkenstock 365 project where we’ll be featuring a different photo from one of you, our loyal friends, on our blog. This shot, much like yesterday’s selection, embodies some of the best aspects of the Summer season. Shorts, sandals, and riding bikes are all things that we love and try to make an integral part of our Summer experience. So, enjoy this photo, scroll down to see yesterday’s selection, and then head on over to our public flickr pool and donate your own great photo for a chance to be featured here. Who knows, maybe there will be some spiffs down the line for our contributors…
Tread Lightly,
Aaron
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June 22, 2009

Welcome to Day One of the Birkenstock 365 project. We’ve created our very own flickr group where we’ve been collecting your pictures to feature on our blog, every working day of the year. We’re currently sitting at nearly 80 pictures so I figured it was time to get on with the posting! However, 80 pictures certainly won’t cut it for the year so we’re still looking for you to donate a few more. Do that here:
Birkenstock 365 Group
This first picture embodies the essence of Summertime. We’ve just had the longest day of the year, barbecue season is upon us, the sun is shining on us all and we think a day at the poolside sounds just about right!
Come back often, who knows, it could be your picture we feature tomorrow!
Tread Lightly,
Aaron
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June 17, 2009
Susie Tompkins Buell (co-founder of Esprit, political activist and philanthropist) dropped us a note to let us know how much she loves the Birkenstock brand. She says;
Brands and products that we’ve relied on for years are fizzling out. The way I see it, there are very few iconic products that are left for us to enjoy and learn from. I like to call them standbys: they’ll always be there to come back to if you wandered off for a spell. I have my favorite standards, like Levi’s 501 jeans, Brooks Bros. classic button downs, Hermes Kelly bag, a perfect white Hanes tee, Lacoste polo, and of course, my Birkenstock sandals. New fits, colors, and textures will inevitably be added to the basics, but these classics will always endure. There’s no better look than that of the confident wearer of the classics in lieu of the trendy fly-by-night fashion that’s being pushed on consumers today.
Peace, love and Birkenstock,
Susie
Here’s a picture of Susie (wearing a pair of Birkenstock Gizeh, or course) with Paul Smith at his San Francisco store opening.

photo credit: Drew Altizer
If you’re interested in reading about another great entrepreneur and leader, check out this great profile of Margot Fraser, the founder of Birkenstock USA in the current issue of Inc. magazine.
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June 3, 2009
Hey there everybody! We just had an idea. One that requires a little love from the likes of you! Don’t worry; we’ve done the dirty work (Boston clogs are good for that, you know). We want to start an interactive photo project by which we will collect images from you, the people who wear our shoes, and then feature a different image everyday. We’d love to have you start contributing! To get it going, we’ve created the Birkenstock 365 group on Flickr
Go there and contribute and you may have your images featured on Flickr and the Birkenstock website!
In case you’re not on Flickr feel free to forward us images through either the Birkenstock page on Facebook or through our @BirkenstockUSA feed on Twitter and we’ll do our best to upload them for you! A special thanks to @afranks for sending us this gem!

We’re really looking forward to this! Who knows, there could be some surprises down the line, maybe even a free pair here and there for contributors….
Enjoy! I know we will.
Tread lightly,
Aaron @ Birkenstock
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